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Interactive tool

Tracking symptom checklist

Tick the symptoms your store is showing. Each is a reason to compare your reports with real orders, not proof that tracking is broken. Each links to a diagnostic guide to help you distinguish a normal difference from a fault. It runs in your browser — nothing you select is sent anywhere.

Tracking symptom checklist

Tick the symptoms your store is showing

Interactive tool Runs in your browser
Symptoms you are seeing

Result

Nothing selected yet

Nothing ticked is a good sign, not proof. The quickest self-check is one test order compared with what GA4 and your ad platforms recorded.

Result

How to read your result

  1. Nothing ticked is a good sign, not proof. The quickest self-check is one test order compared with what GA4 and your ad platforms recorded.

  2. Any symptom is worth a closer look. Small gaps between platforms are normal; each linked guide explains where normal ends and a real problem starts.

  3. Three or more often share one root cause (a checkout change can break several at once) — or point to separate problems. Either way, it’s worth checking against real orders before you change budgets.

This is a prompt to investigate, not a diagnosis. It cannot see your account; it only reflects the symptoms you reported. A real answer comes from running a test order and reconciling reported conversions against your actual orders.

The symptoms it covers

Where each symptom leads

All troubleshooting pages
  1. GA4 revenue does not match Shopify. Why GA4 revenue does not match Shopify
  2. GA4 shows few or no purchases. GA4 is not tracking purchases
  3. GA4 counts one order as two purchases. GA4 purchase event fires twice
  4. Meta reports more purchases than Shopify has orders. Meta reports more purchases than Shopify
  5. Pixel and Conversions API count the same sale twice. Meta CAPI deduplication
  6. A large share of traffic is Unassigned. GA4 Unassigned traffic
  7. Tracking went quiet after a checkout or theme change. Shopify checkout tracking broken
  8. Google Ads conversions are far off from your Shopify orders, not just slightly different. Google Ads conversions do not match
  9. Google Ads conversions doubled after a tracking change. Google Ads conversions doubled after a tracking change
Daniil Maximkin

Hi, I’m Daniil.

I work with you from defining the problem to implementation and handover. You talk to the person who does the work. I work in English and Russian.

My story My work

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