Tracking & Analytics
Systems that touch your orders, money and customers
For Shopify stores and other businesses whose orders or sales, analytics and ad platforms tell different stories. Find the cause, repair the event flow and check the result against real orders.
Sounds familiar?
Apart from the Health Check, each of these is quoted as a Focused Fix (from USD 450) or a Custom Engineering Project (from USD 1,500).
How a headless US Shopify retailer won back source attribution, cut duplicate purchases to zero and finally subtracted refunds.
16 Days Before Shopify's Deadline: Rebuilding Measurement for a Headless StoreI sent paid Stripe subscriptions to Google Ads as offline conversions for a US telehealth practice and fixed identity lost by conversion tags.
Google Ads Was Optimising for Free Screenings. Now It Knows Who Paid.An audit of a UK subscription supplements brand: 67 days of zero GA4 purchases, renewals credited to 119-day-old clicks, and 44% of new orders untraceable.
67 Days of Zero Purchases in GA4, and Nobody NoticedRebuilding lead tracking on a Webflow site I never logged into: 27 changes, each with its own undo, and 15 of 15 negative tests passing.
27 Changes, Each With Its Own Undo: Fixing Lead Tracking on a Site I Never Logged IntoHow a UK marketplace cut Google Ads from about 2.9 conversions per real submission to one event per action, reconciled against its own records.
2.9 Conversions per Real Submission: An Event Contract for a MarketplaceI separated consent-related journey loss, offline sales and inflated Meta purchase events for a US home-safety store, then checked recovery against orders.
Proving Why Meta Attribution Dropped (p = 0.0002)I added AI-referral reporting to a ticketing business’s own Looker Studio report and checked the underlying purchase tracking separately.
See What ChatGPT Sends You: AI-Referral Reporting for a Ticketing BusinessI built a lead-gen reporting cockpit, repaired a silent n8n failure, and separately built scheduled Google Ads imports from call-tracking data.
Silent Zeros: When a Reporting Pipeline Says Success and Delivers NothingHow a multi-currency EU fashion brand reconciled Triple Whale, Meta and Google, and got 37 of 37 orders to Meta once, with the right amount and currency.
Three Tools, Three Answers: Reconciling Triple Whale, Meta and Google for a Multi-Currency StoreHow a Greek herbal-tea brand carried one Shopify variant ID across Merchant Center, GA4/Ads and Meta and lifted GA4 order coverage from 29% to 80%.
One Product ID Everywhere, and 29% → 80% Conversion CoverageAn audit of a Spain-based coaching funnel separated an underperforming ad from a working Lead signal. I then built a client-owned Calendly-to-Meta server route.
Your Tracking Is Fine. Your Ad Isn't.I reconstructed a US education provider’s Meta lead collapse from campaigns, events and page checks, delivering a working hypothesis and remediation plan.
Meta Leads Collapsed Overnight: A Read-Only Forensic ReconstructionI audited a scheduling platform and proposed a seven-stage measurement funnel, from acquisition to activation and subscription.
Measuring a SaaS Like a SaaS, Not a ShopI repaired an apparel store’s product feed and documented its maintenance. The Merchant Center account remained blocked.
Merchant Center Feed Repair Within a Narrow Scope...rebuilt Meta tracking for my funnel with browser + server deduplication, set up the tracking Worker to run on my own Cloudfare account (for full ownership)...
Very responsive, professional, and REALLY knows his stuff. I had an issue with meta ads attribution and [he] did a great job fixing it!
He continually checked in on how the conversion tracking was going days and even weeks after the project ended.
He’s probably the best freelancer I’ve worked with. He’s super responsive, incredibly knowledgeable, and always finds a solution to every problem.
How to start
Describing the task is free, by message or a call of up to 15 minutes. If the cause is unknown, a Health Check can establish it; if the fix is already clear, I quote it directly.
Estimate
Already know the symptom? Start on the symptom pages, or see what the Tracking Health Check covers.
Free outside check in ten seconds · no signup · then discuss the task by email, free — or a read-only Health Check for USD 395 when the cause needs establishing, written verdict two working days after the kickoff
That does not look like a web address yet. A domain is enough — your-store.com or your-store.myshopify.com.
· not a store
That is a platform, not a shop. The check reads the storefront your customers see — paste the store's own domain. A custom domain is fine; it does not have to end in myshopify.com.
For · what I would check first · ✓ Shopify store
First I would open your GA4 purchase event and count orders without a transaction_id, then pair Meta Pixel and CAPI events on event_id. That is the Health Check: read-only, USD 395, written verdict two working days after the kickoff once access is confirmed — or run the free outside check now and see which tags the storefront loads.
Free outside check
10 seconds · no signup
Which tracking tags are visible on your storefront — and what I'd check next.
Then, if you want the full answer: a read-only Health Check, USD 395, verdict two working days after the kickoff. Pricing →
The first answer is free, within one working day. Or write directly: next@taskfordaniel.com
