BFCM 2026: Shopify Tracking Readiness Checklist
My Shopify tracking checklist for BFCM 2026: what to check four weeks out, what to freeze, what to monitor and what to reconcile afterwards.
Read the guide ↗Tracking & AnalyticsGuides
Guides for Tracking & Analytics
Guides for Shopify tracking problems: missing or duplicated purchases, Meta CAPI, Google Ads conversions, consent and server-side setups. Read one, check your own setup, and bring the task to me if you get stuck.
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Guides
Subscription Renewals: Orders, Events and Ad Attribution
How I separate subscription starts, renewals and new customers before deciding what purchase events GA4, Meta and Google Ads should receive.
Read the guide ↗Google Signals Changed: a 20-Minute Consent Mode Audit After June 15
Google changed the control of Ads cookies and IDs on 15 June 2026. Five checks I use to compare consent choices with actual tag behaviour.
Read the guide ↗ChatGPT, Perplexity and Copilot Visits in GA4 and Shopify: Referrers, utm_source=chatgpt.com and the AI Assistant Channel
Where AI assistant visits land in GA4 as of October 2026, what utm_source=chatgpt.com covers, and how to reconcile AI-referred orders with Shopify.
Read the guide ↗Shopify Agentic Storefronts, Channel by Channel (October 2026): Where Each AI Order Is Paid and What Your Tracking Sees
Where each Shopify AI channel takes payment, for which buyers, which admin switch controls it and whether GA4 sees the order. One table, October 2026.
Read the guide ↗What AI Agents Read on Your Shopify Store: agents.md, llms.txt, /.well-known/ucp and robots.txt
Shopify already serves agents.md, llms.txt and a UCP profile on your store. What each file says, which template replaces it, and what robots.txt controls.
Read the guide ↗Is Your Conversion Rate Real? Bot Traffic in Shopify Analytics and GA4
Shopify now filters bot sessions from its reports; GA4 removes known bots before you see them. How to tell a real conversion rate from an inflated one.
Read the guide ↗Google Turned On AI Mode Checkout for Shopify Stores. Here's How to Get Those Orders Into GA4.
Google AI Mode and Gemini now run a Shopify direct checkout, and Google Analytics does not fire inside it. Here is how to capture those orders server-side.
Read the guide ↗Sales Didn't Drop, Your Pixel Did: The Post–August 26 Shopify Tracking Recovery
Shopify's August 26 deadline retired script tags on the Order status and Thank you pages for non-Plus stores. Here is how to get the lost purchases back.
Read the guide ↗Shopify Tracking Audit Checklist: What Each Check Proves
A row-by-row Shopify tracking audit checklist: what each check verifies, which source it reads, how, and what stays unknown once you've run it.
Read the guide ↗A worked example of my diagnostic method, using fictional data
Read-only reconciliation, written verdict, fixed quote and test-order check, walked through on a labelled fictional store. A demonstration, not a case.
Read the guide ↗Consent Mode v2 on Shopify: Basic vs Advanced Implementation — What Each Sends Before Consent
What basic and advanced Consent Mode v2 each send before a Shopify visitor chooses, how the Customer Privacy API wires in, and what Google models later.
Read the guide ↗GA4 on Shopify: the Google & YouTube App vs a Custom Web Pixel
How GA4 gets its Shopify data through the Google & YouTube app versus a custom web pixel: event names, transaction_id, consent, and what you own.
Read the guide ↗Google Ads Conversion Tracking on Shopify: the Google & YouTube App vs a GTM Conversion Tag vs Offline Conversion Import
Three ways Google Ads gets Shopify conversions: the Google & YouTube app, a conversion tag you own, or offline uploads. What each can and cannot prove.
Read the guide ↗Meta Conversions API on Shopify: Native Facebook & Instagram App vs Stape vs Your Own Server-Side GTM
Shopify's native Meta app vs a Stape-hosted setup vs your own server-side GTM: how each handles event_id dedup, user data, consent and refunds.
Read the guide ↗Meta Pixel vs Conversions API vs Both on Shopify: What Each Actually Measures
What Meta's browser Pixel sees, what a server-only Conversions API sends, and why the recommended setup runs both with a shared event_id on Shopify.
Read the guide ↗Server-Side GTM vs Shopify Native Pixels vs Elevar/Littledata: Which Tracking Setup Fits Your Store
How Shopify's native pixels, your own server-side GTM container and managed apps (Elevar, Littledata) differ on ownership, refunds, dedup and consent.
Read the guide ↗Offline Conversions to Google Ads After June 15: Scheduled Imports vs the Data Manager API
The June 2026 upload restriction and September access change are separate. How I check an existing import and choose a file schedule or the Data Manager API.
Read the guide ↗Tracking ChatGPT Ads in the EU: OpenAI Pixel + Conversions API, Consent-Gated
How I connect OpenAI's pixel and Conversions API: consent before measurement, shared event IDs and a saved oppref click reference.
Read the guide ↗Your AI Search Dashboard: GSC Impressions, Bing Citations and GA4 Revenue by Page
Put Google AI impressions, Bing citations and GA4 visits beside each other by page. Keep visibility and attributed revenue separate.
Read the guide ↗Health, Wellness and Supplement Brands: Tracking Within Meta's Rules
Check Meta's data-source restrictions, event payloads and audience criteria before implementing measurement for a health or wellness store.
Read the guide ↗Meta's One-Click CAPI Is Free. What Bookings and CRM Outcomes Still Need
Meta-enabled Conversions API sends the pixel's web events through a server connection. How I check its scope, consent and the outcomes that live in a CRM.
Read the guide ↗Fix the GA4 Purchase Event on Shopify (Step by Step)
How the Shopify purchase event fires today, why Additional Scripts no longer works, and the limits of sending a GA4 purchase from a custom pixel.
Read the guide ↗Meta CAPI Deduplication: How event_id Actually Works
How Meta pairs browser Pixel and server Conversions API events by event_id and event_name, why mismatches double-count purchases, and how to verify dedup.
Read the guide ↗Server-Side Tracking: Benefits, Limits and Architecture
What server-side tracking changes, where browser privacy limits still apply, and how Stape, GCP, direct APIs and managed setups compare.
Read the guide ↗Why GA4 Revenue Doesn't Match Shopify Orders
Why GA4 and Shopify revenue can differ, how I check the cause order by order, and one fully reconciled hypothetical month.
Read the guide ↗
Hi, I’m Daniil.
I work with you from defining the problem to implementation and handover. You talk to the person who does the work. I work in English and Russian.
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