Guides
Step-by-step guides, troubleshooting pages and plain definitions for Shopify, tracking and automation tasks. Try to solve it yourself first — if you get stuck, describe the task and I’ll take it from there.
Search guides, troubleshooting, reference pages and one case note. · 64 items
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Useful first reads, chosen for the question they answer.
Why GA4 and Shopify revenue can differ, how I check the cause order by order, and one fully reconciled hypothetical month.
A row-by-row Shopify tracking audit checklist: what each check verifies, which source it reads, how, and what stays unknown once you've run it.
A checklist for what an API integration brief should define before code: source of truth, fields, direction, cadence and acceptance criteria.
Guides in this topic · 9
Shopify
My Shopify tracking checklist for BFCM 2026: what to check four weeks out, what to freeze, what to monitor and what to reconcile afterwards.
Shopify
Where each Shopify AI channel takes payment, for which buyers, which admin switch controls it and whether GA4 sees the order. One table, October 2026.
Shopify
Shopify already serves agents.md, llms.txt and a UCP profile on your store. What each file says, which template replaces it, and what robots.txt controls.
Shopify
Shopify's 2026-10 API change stopped auto-adding carrier services to the General shipping profile. Why rates vanish after an app update, and how to fix it.
Shopify
Shopify's August 26 deadline retired script tags on the Order status and Thank you pages for non-Plus stores. Here is how to get the lost purchases back.
Shopify
A row-by-row Shopify tracking audit checklist: what each check verifies, which source it reads, how, and what stays unknown once you've run it.
Shopify
Stocky stopped inventory operations after 31 August 2026. Check Shopify's current workflows and your retained data before commissioning a replacement.
Shopify
Shopify stopped new admin-created custom apps on 1 January 2026. How I separate app records, access and maintenance for client integrations in the Dev Dashboard.
Shopify
How the Shopify purchase event fires today, why Additional Scripts no longer works, and the limits of sending a GA4 purchase from a custom pixel.
Case note · daniilmaximkin.com
How I designed and built DeploTeka to run a dedicated Shopify app for every client store. In production, with my own Fixel Pixel fleet of about 100 stores.
Guides in this topic · 26
Shopify
My Shopify tracking checklist for BFCM 2026: what to check four weeks out, what to freeze, what to monitor and what to reconcile afterwards.
Ad Platforms
How I separate subscription starts, renewals and new customers before deciding what purchase events GA4, Meta and Google Ads should receive.
Consent
Google changed the control of Ads cookies and IDs on 15 June 2026. Five checks I use to compare consent choices with actual tag behaviour.
Google Analytics 4
Where AI assistant visits land in GA4 as of October 2026, what utm_source=chatgpt.com covers, and how to reconcile AI-referred orders with Shopify.
Shopify
Where each Shopify AI channel takes payment, for which buyers, which admin switch controls it and whether GA4 sees the order. One table, October 2026.
Shopify
Shopify already serves agents.md, llms.txt and a UCP profile on your store. What each file says, which template replaces it, and what robots.txt controls.
Data Quality
Shopify now filters bot sessions from its reports; GA4 removes known bots before you see them. How to tell a real conversion rate from an inflated one.
Server-Side Tracking
Google AI Mode and Gemini now run a Shopify direct checkout, and Google Analytics does not fire inside it. Here is how to capture those orders server-side.
Shopify
Shopify's August 26 deadline retired script tags on the Order status and Thank you pages for non-Plus stores. Here is how to get the lost purchases back.
Shopify
A row-by-row Shopify tracking audit checklist: what each check verifies, which source it reads, how, and what stays unknown once you've run it.
Data Quality
Read-only reconciliation, written verdict, fixed quote and test-order check, walked through on a labelled fictional store. A demonstration, not a case.
Consent
What basic and advanced Consent Mode v2 each send before a Shopify visitor chooses, how the Customer Privacy API wires in, and what Google models later.
Google Analytics 4
How GA4 gets its Shopify data through the Google & YouTube app versus a custom web pixel: event names, transaction_id, consent, and what you own.
Ad Platforms
Three ways Google Ads gets Shopify conversions: the Google & YouTube app, a conversion tag you own, or offline uploads. What each can and cannot prove.
Ad Platforms
Shopify's native Meta app vs a Stape-hosted setup vs your own server-side GTM: how each handles event_id dedup, user data, consent and refunds.
Ad Platforms
What Meta's browser Pixel sees, what a server-only Conversions API sends, and why the recommended setup runs both with a shared event_id on Shopify.
Server-Side Tracking
How Shopify's native pixels, your own server-side GTM container and managed apps (Elevar, Littledata) differ on ownership, refunds, dedup and consent.
Ad Platforms
The June 2026 upload restriction and September access change are separate. How I check an existing import and choose a file schedule or the Data Manager API.
Ad Platforms
How I connect OpenAI's pixel and Conversions API: consent before measurement, shared event IDs and a saved oppref click reference.
Google Analytics 4
Put Google AI impressions, Bing citations and GA4 visits beside each other by page. Keep visibility and attributed revenue separate.
Ad Platforms
Check Meta's data-source restrictions, event payloads and audience criteria before implementing measurement for a health or wellness store.
Ad Platforms
Meta-enabled Conversions API sends the pixel's web events through a server connection. How I check its scope, consent and the outcomes that live in a CRM.
Shopify
How the Shopify purchase event fires today, why Additional Scripts no longer works, and the limits of sending a GA4 purchase from a custom pixel.
Ad Platforms
How Meta pairs browser Pixel and server Conversions API events by event_id and event_name, why mismatches double-count purchases, and how to verify dedup.
Server-Side Tracking
What server-side tracking changes, where browser privacy limits still apply, and how Stape, GCP, direct APIs and managed setups compare.
Google Analytics 4
Why GA4 and Shopify revenue can differ, how I check the cause order by order, and one fully reconciled hypothetical month.
Guides in this topic · 7
Integrations & Automation
Compare buying, connecting existing tools and a custom build over 12–24 months, with three hypothetical budgets, data ownership and exit costs.
Integrations & Automation
A locally executed test matrix for duplicate delivery, wrong order, timeout and recovery, with observed results and limits.
Applied AI
When fixed rules are enough, when one model step helps and when an agent is justified, shown on one fictional process designed two ways.
Applied AI
A practical workflow for AI-assisted business intake: capture the request, extract details, review uncertainty and hand structured information to the team.
Integrations & Automation
A checklist for what an API integration brief should define before code: source of truth, fields, direction, cadence and acceptance criteria.
Applied AI
Compare Fin's outcome pricing with the build, hosting, model usage and maintenance costs of a custom Shopify support agent.
Applied AI
How I scope a business MCP server: narrow read tools, enforced permissions, a useful audit log and write actions added behind approval.
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